blo Teens Read and Write: A Good Explanation about the New FTC Rules

Monday, October 19, 2009

A Good Explanation about the New FTC Rules

For those of you following the new FTC guidelines about disclosure issues, Liz B at A Chair, A Fireplace & A Tea Cozy has a great post that explains the issue. She heard Mary Engle speak on the topic at KidLitCon. Below is an excerpt.

Engle then specifically said there is a difference between a product review place and a place that is part of a marketing review program. So reviews are not endorsements as the FTC sees it. (Also? the way the FTC uses the word "compensation" is not the way the IRS uses it. Sadly, or happily, I totally understand that, being the former lawyer. It's not just words that matter; it's how we use them and what our definitions are.)

Again -- the types of reviews here are not endorsements so under the FTC guide no disclosure is needed. (On a personal note, I will continue to say where I got the book I review for the same reasons I always have -- transparency and readers who are unaware that publishers provide such copies). It was specifically asked if receiving review copies had to be disclosed. The answer? No, not if you're an independent reviewer.

The good news is that it sounds like unless you're receiving some sort of monetary compensation for doing the review, you don't have to disclose where/how you got the book, but I agree that it is always a good idea anyway.

Check out Liz B's post to get all the scoop.


Tales of Whimsy said...

Bless you gyus! *hugs* I was JUST wondering about this.

Alyssa Kirk said...

Anytime Juju!

Michelle (Red Headed Book Child) said...

I posted a little disclaimer anyway just to be aware of what's going on. I was already posting what format and where I got the books from anyway. Thanks for this though. I did read her post. Very helpfup!

Lori Johnston said...

Thanks so much for this, Alyssa. Very helpful.
I do agree with you though -- - always safe to state where the copy came from.

Alyssa Kirk said...

Michelle and Lori - you're both right. It's good to be cautious.

Honestly, we didn't put in the disclaimer in the beginning days of our blog, but then again, we weren't getting any free books from anyone back then either!

Jessica said...

Thanks for the info!

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